Browsing by Author "Pitrmucová, Pavla"
Now showing 1 - 2 of 2
Results Per Page
Sort Options
- ItemKupní rozhodovací proces na trhu mobilních telefonůPitrmucová, Pavla
- ItemKupní rozhodovací proces na trhu mobilních telefonů(Technická Univerzita v Liberci, 2011) Pitrmucová, Pavla; Dědková, JaroslavaThe aim of this thesis is to analyze buyer decision process on the mobile phone market in the Czech Republic, find out how consumers behave in each phase of decision process and determine key factors influencing their behaviour. Secondary and primary research is done to reach the goal. On basis of author?s expectations about the research, five theses are formed and consequently evaluated using gathered data. At the end of the paper, conclusion and marketing suggestions for producers of phones are drawn. Analysis shows that damage or dysfunction of mobile phone serves as an incentive for purchase of new one for majority of consumers. Quality, battery stamina, and price are the most important factors in buyer decision process in the Czech Republic.