Browsing by Author "Paseková, Michala"

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    Efektní využití marketingové komunikace v období ekonomické krize
    (Technická Univerzita v Liberci, 2010-01-01) Paseková, Michala; Myslivcová, Světlana
    This diploma work focuses on a scope of the effective instruments of marketing communication during the financial crisis in company, which is engaged in the information technology. The whole thesis is divided into five chapters. The first one pays attention to the traditional instruments of marketing communication: advertising, sales promotion, public relations, personal selling and direct marketing. The next chapter follows analyzing of present situation in company and its market activities. The continuous part is connected with the points of constraints of particularly used appliances of marketing communications. The fourth chapter proposes more effective solutions for these appliances of marketing communications. The final part describes an implementation and evaluation of the solutions to the company´s system of management.
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