Browsing by Author "Paickrová, Kateřina"
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- ItemDoplnění výrobkové řady(Technická Univerzita v Liberci, 2007) Paickrová, Kateřina; Strnad, PavelThis diploma work deals with the issue of implementing new products on the market. The topic of the theses is an extension of the product line about an innovated type of the product and its market introduction including presentation. The aim of the theses was to specify problems on the market of heating engineering, to describe the product and to work out the strategy on implementing a new product on the market. The aim of the application of a marketing strategy should be an increase in the sales of stoves and an enlargement of the share in the heating market.