Browsing by Author "Otruba, František"

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    Transformace požadavků zákazníků na parametry nově vyvíjeného produktu
    (Technická Univerzita v Liberci, 2010-01-01) Otruba, František; Antlová, Klára
    This work is oriented at proposal and realization of process, which leads to the acquisition of customer?s requirements on car concept. In work is highlighted demand to development car for older generation by influence of population ageing not only in the Czech Republic but also in the whole Europe. Significant part of the work present technique of marketing research and output data analyses. Attention is mostly present to method QFD as interface for transformation of customer?s requests on technical parameters. Practical part of work is present to proposal and realization of the process of acquisition of customer?s requirements. I choose project Fit to Age as example of application of this process.
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