Browsing by Author "Nevyhoštěný, Zbyněk"
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- ItemFinanční analýza ZD Sever LoukovecNevyhoštěný, Zbyněk
- ItemGlobální expanze společnosti Home Credit do zahraničí a sjednocení značky na zahraničních trzích(Technická Univerzita v Liberci, 2006) Nevyhoštěný, Zbyněk; Simová, JozefínaThe most of the inhabitants of our planet realize that the process of globalization of single parts of the planet Earth is easier due to extended infrastructure and international media. Growing cohesion of many countries leads many companies to expansion to foreign markets and addressing new customers. The focus of my diploma work is to make the conception of marketing communication, international marketing, corporate identity, financial services and last but not least segmentation, positioning and targeting transparent. My diploma work is divided into two main parts. Theoretical part deals with corporate marketing communication, informs about possibilities of entering and presence of a company on foreign markets. Practical part deals with an exapmle of a marketing campaign that is led in many countries simultaneously where Home Credit company is trying to set up corporate mark. A part of the proposal is a possibility of creating new products and unification of their marketing communication on all markets
- ItemMarketingová analýza a sponzoring klubu SKP JUDO Jičín(Technická Univerzita v Liberci, 2008) Živnůstka, Jakub; Nevyhoštěný, Zbyněk
- ItemSportovní rekreace v České Třebové(Technická Univerzita v Liberci, 2008) Štarman, David; Nevyhoštěný, Zbyněk