Browsing by Author "Neubauerová, Pavla"
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- ItemAnalýza utváření vztahu mezi univerzitou a studentem jako zákazníkemNeubauerová, Pavla
- ItemAnalýza utváření vztahu mezi univerzitou a studentem jako zákazníkem(Technická Univerzita v Liberci, 2011) Neubauerová, Pavla; Myslivcová, SvětlanaThis thesis analyses the way of creating a relationship between university and its students and is mainly focused on a relationship of a school to its alumni. The purpose of this work is to find out whether alumni of Faculty of economics are interested in being contacted by the university and to propose what activities the school should pursue in order to create an alumni system. The work is divided in to four main parts. First part focuses on determining the field of service marketing in school environment. It mainly emphasizes on customer relationship management. Second part is dedicated to marketing research, various types and methods of research and it also describes the way of creating a questionnaire. Third part compares alumni systems at public schools in the Czech Republic. Last part analyses results obtained from a questionnaire that was designed for alumni of Faculty of economics at Technical University in Liberec and based on these results it suggests possible solutions concerning improvement of relations between the Faculty and its alumni.