Browsing by Author "Neťuková, Kateřina"
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- ItemAplikace nástrojů interní komunikace ve vybraném podniku a srovnání v mezinárodním měřítku(Technická Univerzita v Liberci, 2012) Neťuková, Kateřina; Potužáková, ZuzanaThe subject of the thesis is the application of internal communication tools in a company Preciosa, a.s. The thesis is divided into theoretical and practical part. The theoretical part starts from the definition of communication and follows to the issue of internal communication and its tools. The content of the practical part is an analysis of internal communication tools used in the company Preciosa, a.s., evaluation of the current situation by using SWOT analysis and comparison of internal communication tools used by company Preciosa, a.s. with tools used by several international and multinational manufacturing companies. Based on finding there is a suggested solution of the current situation. This solution consists of modification of existing internal communication tools and application of some new internal communication tools.