Browsing by Author "Matějec, Mirek"

Now showing 1 - 4 of 4
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    Historie a současnost horolezeckých stěn v České republice
    (Technická Univerzita v Liberci, 2007-01-01) Matějec, Mirek; Antoš, Radim
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    Marketingová komunikace firmy
    (2010-01-01) Matějec, Mirek
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    Marketingová komunikace firmy
    (Technická Univerzita v Liberci, 2010-01-01) Matějec, Mirek; Myslivcová, Světlana
    The graduate thesis focuses on a marketing communication company RP Komponent who makes climbing equipment. The thesis focuses on the analysis of the present marketing communication company and continues on suggesting the use of tools of marketing communication in the future. The goal of the thesis is the proposal of marketing communication, that will help raise the awareness of the brand name towards a brand name of higher class and strengthening the position on the Czech market. Also included in the thesis is the processing of information that was reached through the survey method, which was used mainly in the analysis of the present situation. During the processing of this topic there is big focus on marketing communication on the internet, which is the phenomena of today and it hides in itself huge opportunities.