Browsing by Author "Lajbnerová, Jiřina"
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- ItemRostoucí význam nových trhů pro automobilový průmysl na příkladě Čínské lidové republiky(Technická Univerzita v Liberci, 2009) Lajbnerová, Jiřina; Jáč, IvanAutomotive industry represents one of the branches of national economies of most countries of the world. In recent years, it´s development and importance has been rising, especialy at developing markets such as China, India, Russia and Brasil. Automobile industry, like the rest of the world, was hit by the global financial crisis last year which has brought both risks and challenges. For Chinese automotive industry which, as one of few, has kept its growth over this year, current financial crisis could mean a shift to the leading position among the world´s car producers. Growing competition and customers´ requirements act as an impulse to increase quality and comfort of vehicles produced by both Chinese and foreign car factories. Nearly all car manufacturers are represented on the Chinese market nowadays. Skoda Auto, in cooperation with its home company Volkswagen and Chinese car manufacturer Shanghai Automotive Industry Company, alo started a local production in China two years ago. Number of cars produced and their popularity keep rising each year. Not only Skoda Auto but also many other car producers are trying to strenghten their position at this key market.