Browsing by Author "Kreibichová, Petra"

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    Marketingová analýza sportovního klubu Jedlička.
    (Technická Univerzita v Liberci, 2012) Kreibichová, Petra; Čuříková, Lada
    The main objective of the bachelor work is to make the marketing analysis of the sport club Jedlicka and to suggest an improvement of the current status.The theoretical part is divided into two parts. In the first part I deal with the problem of disability, its division and history of sport of disabled people. The second part defines terms marketing, sponsorship and advertising.In the practical part I introduced general information about the sport club Jedlicka and then I made its marketing analysis. According to the analysis I proposed the improvement of the current status.