Browsing by Author "Krausová, Andrea"
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- ItemAnalýza mechanismu finančního cílování vlastních zdrojů EUKrausová, Andrea
- ItemAnalýza mechanismu finančního cílování vlastních zdrojů EU(Technická Univerzita v Liberci, 2007) Krausová, Andrea; Šimíková, IvanaThe goal of this work is to accomplish the analysis of the mechanism of the financial ceiling EU´s own resources. The expenditure demands of the EU constantly increase and that´s why it is need to collect larger and larger contributions from the member states, whereas the member states seek to retain the neutral position, it means they seek to get the finance from the EU in the same rate as they contribute to the EU. The first part of the work is engaged in the characteristics and evolution of the own resources and the correction mechanism of the UK. The next part is is focused on the budget of the EU. It describes the establishment of the budget and the process by which are the own resources collected. In the sequent part there is described the financial ceiling of the own resources and then concures the empiric analysis of the own resources system. It is based on the calculation of the influence of the change of the ceiling on the structure of the own resources and the finding is, if the current method of the financial ceiling is effective. In the end there are summarized the partial findings and the determination the final conclusion.
- ItemAnalýza mikro a makro prostředí firmy PFT, spol.s.r.o(Technická Univerzita v Liberci, 2009) Jeník, Jiří; Krausová, Andrea
- ItemInternetová reklama a její použití v elektronickém obchodování(Technická Univerzita v Liberci, 2009) Boleslav, Tomáš; Krausová, AndreaThis work deals with the problems of current internet advertising. The aim is to collect and describe all information needed to understand internet advertising as an important part of internet marketing. Except the theoretical and generally known information I describe my experience, knowledge and perceptions which I gained through my work in the companies MITON CZ, s.r.o. and Pixmac s.r.o. The practical part of the work describes the process of creation of the internet advertising which Pixmac s.r.o. uses. The whole work is divided into 4 parts: Theoretical resources of communication, Theoretical resources of advertising, Internet advertising and its using for an e-commerce, and Measurement of efficiency of internet advertising. In the part Theoretical resources of communication, the main information are about communication. In chapter Theoretical resources of advertising are described the main types of advertising. Internet advertising and its using for an e-commerce includes an instruction how to create and optimize an internet advertising campaign. In the last part Measurement of the efficiency of internet advertising, the main methods of measurement of the efficiency of internet advertising are described there.
- ItemMezinárodní marketing(2011) Strnad, Pavel; Krausová, Andrea
- ItemSWOT analýza a marketingový mix firmy PEN RYVANKrausová, Andrea