Browsing by Author "Koutecký, Lukáš"
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- ItemAplikace Balanced Scorecard v SČE, a. s.Koutecký, Lukáš
- ItemAplikace Balanced Scorecard v SČE, a. s.(Technická Univerzita v Liberci, 2007) Koutecký, Lukáš; Jáčová, HelenaThis graduation work deals with problems of Balanced Scorecard. This theme is analysed in theory and in practice. The practical elaboration has a form of application in particular Czech company. The work is divided into six chapters. The first three chapters, focused on theory, classify and evaluate information gained by study of expert literature. The last three chapters are focused on practical application of the issue in the mentioned company. The theory of Balanced Scorecard is based on four perspectives (financial, customer, internal business process, learning and growth). This method connects the strategy with operative activity. Balanced scorecard transform the vision into the strategic targets and their measures. The measures represent the financial and non-financial indicators, defined in separate perspectives, like strategic targets. The practical part is focused on the application of Balanced Scorecard in Severočeská energetika, a. s. In conclusion there is mentioned the outcome achieved during the practical application of the issue.