Browsing by Author "Konradová, Lenka"
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- ItemSpecifikace požadavků při vývoji nového výrobkuKonradová, Lenka
- ItemSpecifikace požadavků při vývoji nového výrobku(Technická Univerzita v Liberci, 2006) Konradová, Lenka; Simová, JozefínaThe aim of this work is to find out demand of customers on potential product which the firm would like to develop. Results should give one of possible proposal of new product. The first part describes theoretical solution especially a use of marketing in development of new product. There is a process of marketing research and its role in the process of development of new product. The following part characterizes firm TOORS CZ which is engaged in production of industrial doors. This part is targeted a history, products, competitors, customers and introduce a division of high-speed doors. In the following part there are an analyses of present state of the division of high-speed doors especially it describes market with door technology, SWOT analysis, sales analysis and factors influencing a satisfaction of customers. The fourth part covers the realization of marketing research started with goalsetting over creating of questionnaire and ending with result presentation. The whole research targets the technical, assembling, appearance and business requests of customers. Last part contains general description of required product, advice and conclusion.
- ItemStruktura zákazníků a analýza odbytu ve firmě PENRYVANKonradová, Lenka