Browsing by Author "Klinger, Petr"
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- ItemProgram student brand manager firmy Red Bull s.r.o. pro studenty vysokých škol(Technická Univerzita v Liberci, 2007) Klinger, Petr; Dědková, JaroslavaThe subject of this diploma thesis, worked on in co-operation with the company Red Bull CR, s.r.o., was to describe program Student brand manager company Red Bull, which was set up to get new consumers in academical atmosphere. The opening part of the diploma thesis describes the characteristics of the company Red Bull and outlines their marketing activities. In the following part the Student Brand Manager program and its activities are introduced. There is also interpret the results of relatively detailed investigations into the market in the year 2003 and 2006 with the aim of finding the most exact information about this segment of customers and find out fruitfulness this program. The final part describes the strategic possibilties of further development.
- ItemZískávání potencionálních zákazníků Red Bull s.r.o.Klinger, Petr