Browsing by Author "Junek, Tomáš"
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- ItemIdentifikace cílové skupiny a specifikace požadavků, očekávání a nároků v oblasti marketingu fotbalového klubu FC Slovan Liberec, a.s.(Technická Univerzita v Liberci, 2008) Junek, Tomáš; Myslivcová, SvětlanaThe aim of my bachelor work was to indentify target group of costumers for football club FC Slovan Liberec, Inc. It results from marketing research, which was based on questioning of informants at football matches in Liberec. As regards theoretic part, I was generally centered on marketing, marketing in sport, marketing research and both on the history and present of football club FC Slovan Liberec, Inc. In practical part, I followed the evaluation of picked data and the formation of final report. I consider the best benefit of my work to be the fact, that it is also applicable to purposes in football club FC Slovan Liberec, Inc.