Browsing by Author "Jón, Jiří"

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    Výzkum v oblasti nákupního chování studentů Technické univerzity v Liberci
    (Technická Univerzita v Liberci, 2010-01-01) Jón, Jiří; Honzáková, Iveta
    My thesis is focused on the issue of marketing research, concretely research into buying habits of students of Technical University in Liberec. The research should tell us, what students spend money on, what are these products{\crq} attributes (origin, quality) and what are the best forms for advertising. The conclusion should help a company to decide, what products it should distribute and how to present them to the target group. In the theoretical part of my thesis, I describe the process of marketing research, each kind of a research and mainly a general structure of questionnaire that I used to gain the information. In the practical part, I describe the process and the actual questionnaire I used to get the data. Of course, the result of the research is part of this thesis - but there are only answers to the main questions, that are the goals of the research, in the practical part.
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