Browsing by Author "Humpolec, Radek"
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- ItemMarketingová strategie firmy(2009-01-01) Humpolec, Radek
- ItemMarketingová strategie firmy(Technická Univerzita v Liberci, 2009-01-01) Humpolec, Radek; Strnad, PavelThe topic of this thesis is entitled "Marketing strategy of firm". This marketing strategy is drawn up for next approximately 2 years starting in 2009. As an example was selected company ASTORIE a.s. The thesis begins with brief characteristic, services, management, products and history of company ASTORIE a.s. Theoretic part describes marketing policy in general with all her components according to specialized literature. In the practical parts is drawn up concrete present and new marketing strategy of company ASTORIE a.s. The aim and benefit of marketing strategy for the company is being explained in the introduction. In the conclusion is evaluated actual and new suggested marketing strategy which brings my opinions and suggestions for possible improvements in the future for better marketing planning of company ASTORIE a.s.