Browsing by Author "Hořejší, Veronika"
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- ItemMarketingová studie sportovního zařízení(Technická Univerzita v Liberci, 2011) Hořejší, Veronika; Suchomel, AlešThe aim of the thesis is marketing analysis of Energy Studio in Jablonec nad Nisou. On the basis of marketing research and the overall analysis, the practical recommendations to improve the direction of Energy Studio are set.The theoretical part contains the chapters about marketing, which deals with the marketing of services, introduces the marketing research and marketing in sports.The second part provides a detailed analysis of Energy Studio, including marketing research.The results of public research and detailed analysis revealed the strengths and weaknesses of the sports centre. The resulting proposals focus mainly on improving the quality of Web sites, the inclusion of new physical activity into the studio, and they aim to maintain a stable market position in the fitness studios.
- ItemMarketingová studie sportovního zařízeníHořejší, Veronika