Browsing by Author "Hlávková, Michaela"

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    Hodnocení zákazníků v zasílatelské firmě
    (2006-01-01) Hlávková, Michaela
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    Hodnocení zákazníků v zasílatelské firmě
    (Technická Univerzita v Liberci, 2006-01-01) Hlávková, Michaela; Žižka, Miroslav
    This graduation thesis deals with an evaluation of customers in a forwarding firm. It evaluates the clients in the forwarding company BOHEMIA CARGO s.r.o. The aim of the thesis is to assess the current situation and to propose a suitable solution of improvement including the analysis of the greatest patrons. The thesis is based on a theoretical principle of evaluation of customers according to the professional literature. The main purpose is the change in a forwarding business connected with the entrance to the European Union and the analysis of current patrons where particular process of evaluation has been explained. The practical part is focused on a determination of the best method of evaluation and its application to the great patrons. There are described mostly used methods and the stress is put on a general analysis of customers.
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    Výběr dopravce pro zasilatelskou firmu
    (2004-01-01) Hlávková, Michaela