Browsing by Author "Endler, Vladimír"
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- ItemMarketing bavlnářských přízíEndler, Vladimír
- ItemMarketing bavlnářských přízí(Technická Univerzita v Liberci, 2007) Endler, Vladimír; Staněk, JaroslavIn introduction of my work I charcterize basic notions, which is most often used in spinning mills, after tha follows informations about Kümpers factory, charakter of their production, working materials, products. In marketing part I attend to definition conception marketing, marketing reasearch and my own marketing reaserch fallows. The purpose of my work is džine sortiment produce of Kümpers Plavy, s.r.o. and make marketing reasearch by material withdraval of their product by weaving mills, their specific requirements on yarns, their branches and system of production. Final summary contracts with statements of Kümpers Plavy s.r.o. factory.