Browsing by Author "Eflerová, Jaroslava"
Now showing 1 - 2 of 2
Results Per Page
Sort Options
- ItemMarketing bankovních produktů České spořitelny, a. s.(Technická Univerzita v Liberci, 2009) Eflerová, Jaroslava; Dědková, JaroslavaThe bank marketing with particular focus on Česká spořitelna, a. s. is main aim of this thesis. The introduction is dedicated to the bank marketing in general as well as the possible strategy, analysis, marketing mix tools and bank products/services are discovered. In this paper the issues such as differences in the bank products and services are stressed out altogether with the client as the most important element of the bank business. In next part Česká spořitelna with its history background is characterized and presented into further details. Finally in theoretical part the bank products, their segmentation, legislation and their importance for clients and entire bank are described and then the thesis is focused on particular product of Česká spořitelna, a.s. Lastly, the bank communication with the client of Česká spořitelna is directly described from the practical part. For certain products and services I described my own experiences and opinions.
- ItemMarketing bankovních produktů České spořitelny, a. s.Eflerová, Jaroslava