Browsing by Author "Šrejma, Martin"

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    Marketing města
    (2009-01-01) Šrejma, Martin
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    Marketing města
    (Technická Univerzita v Liberci, 2009-01-01) Šrejma, Martin; Strnad, Pavel
    This diploma thesis deals with issues connected with city marketing. It tries to map present image of the town Jablonec nad Nisou with focus on social and economic side of problem. The aim of the thesis is to show all the possibilities how to widely use marketing in city management and its despensability in future development plannig. There are explained basic patterns in this work, which the town has to keep to be operational not only within, but also in relation with environs. The first part of the thesis procures by the SWOT analysis and leads selected fields. The next part is the particular description of culture, physical education and sport. There are shortly summed up obtained facts and stated some of my own proposals.