Socially Responsible Online Marketing
dc.contributor.author | Švermová Pavla | cs |
dc.date.accessioned | 2022-01-29T19:04:37Z | |
dc.date.available | 10-14-2021 | en |
dc.date.available | 2022-01-29T19:04:37Z | |
dc.date.issued | 2021-01-01 | cs |
dc.format.extent | 33 | cs |
dc.identifier.doi | 10.1007/978-3-030-93131-5_4 | |
dc.identifier.isbn | 9783030931308 | cs |
dc.identifier.uri | https://dspace.tul.cz/handle/15240/162307 | |
dc.language.iso | eng | cs |
dc.publisher | Springer Nature | cs |
dc.publisher.city | Cham | cs |
dc.relation.ispartof | Achieving Business Competitiveness in a Digital Environment: Opportunities in E-commerce and Online Marketing | en |
dc.relation.ispartofseries | 1 | cs |
dc.subject | CSR | cs |
dc.subject | Socially responsible marketing | cs |
dc.subject | CSR communication | cs |
dc.subject | Environmental marketing | cs |
dc.title | Socially Responsible Online Marketing | cs |
local.citation.epage | 87-120 | cs |
local.citation.spage | 87-120 | cs |
local.identifier.publikace | 9004 |