Aspects of marketing communication of top sport event in the czech republic
dc.contributor.author | Ungerman Otakar | cs |
dc.date.accessioned | 2018-09-25T12:02:25Z | |
dc.date.available | 2018-09-25T12:02:25Z | |
dc.date.issued | 2015 | cs |
dc.format.extent | 8 | cs |
dc.identifier.isbn | 978-80-7435-548-6 | cs |
dc.identifier.uri | https://dspace.tul.cz/handle/15240/29401 | |
dc.language.iso | cze | cs |
dc.publisher | Gaudeamus | cs |
dc.publisher.city | Hradec Králové | cs |
dc.relation.ispartofseries | 1 | cs |
dc.subject | social media | cs |
dc.subject | marketing communication | cs |
dc.subject | business marketing | cs |
dc.title | Aspects of marketing communication of top sport event in the czech republic | en |
dc.title | Aspekty marketingové komunikace při světové sportovní akci na území české republiky | cs |
local.citation.epage | 265-273 | cs |
local.citation.spage | 265-273 | cs |
local.identifier.publikace | 2816 |