Reaching Your Customers Using Facebook and Google Dynamic Ads

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dc.contributor.authorSemerádová Terezacs
dc.contributor.authorWeinlich Petrcs
dc.date.accessioned2020-06-08T09:44:03Z
dc.date.available05-20-2019en
dc.date.available2020-06-08T09:44:03Z
dc.date.issued2019-01-01cs
dc.date.updated17-06-2020en
dc.format.extent17cs
dc.identifier.doi10.4018/978-1-7998-1618-8.ch007
dc.identifier.isbn978-1-79981-618-8cs
dc.identifier.urihttps://dspace.tul.cz/handle/15240/156049
dc.language.isoengcs
dc.publisherIGI Globalcs
dc.publisher.cityPennsylvania, USAcs
dc.relation.ispartofImpacts of Online Advertising on Business Performanceen
dc.relation.ispartofseries0cs
dc.relation.urihttps://www.igi-global.com/viewtitle.aspx?TitleId=241762cs
dc.riv.kontrolni-cislo192185153cs
dc.riv.kontrolni-cislo192195139cs
dc.riv.specifikaceRIV/46747885:24310/19:00006713!RIV20-MSM-24310___cs
dc.riv.specifikaceRIV/46747885:24310/19:00006713!RIV20-TA0-24310___cs
dc.subjectDynamic Product Adscs
dc.subjectDynamic Search Adscs
dc.subjectCatalogue Advertisingcs
dc.subjectAdvertising effectivenesscs
dc.subjectAutomatic Personalizationcs
dc.subjectAd Placementcs
dc.subjectAd Optimizationcs
dc.subjectUser Behavior Trackingcs
dc.subjectLead Nurturingcs
dc.titleReaching Your Customers Using Facebook and Google Dynamic Adscs
local.citation.epage177-199cs
local.citation.spage177-199cs
local.identifier.publikace6713
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