Use of Multi-criteria Method in Customer Decision Making Process
dc.contributor.author | Burešová (Novotová) Jitka | cs |
dc.contributor.author | Vavrek Roman | cs |
dc.date.accessioned | 2018-09-25T12:11:14Z | |
dc.date.available | 2018-09-25T12:11:14Z | |
dc.date.issued | 2017 | cs |
dc.format.extent | 8 | cs |
dc.identifier.issn | 1805-0603 | cs |
dc.identifier.uri | https://dspace.tul.cz/handle/15240/30778 | |
dc.language.iso | cze | cs |
dc.publisher | Západočeská univerzita v Plzni | cs |
dc.publisher.city | Plzeň | cs |
dc.relation.ispartofseries | 1 | cs |
dc.relation.uri | https://www.dfek.zcu.cz/tvp/ | cs |
dc.subject | decision-making process | cs |
dc.subject | attributes of the product | cs |
dc.subject | price | cs |
dc.subject | brand | cs |
dc.subject | TOPSIS | cs |
dc.title | Use of Multi-criteria Method in Customer Decision Making Process | en |
dc.title | Využití metody vícekriteriálního rozhodování v rozhodovacím procesu zákazníka | cs |
local.citation.epage | 68-75 | cs |
local.citation.spage | 68-75 | cs |
local.identifier.publikace | 4228 | |
local.relation.issue | 1 | cs |