Product Endorsement by Opinion Leaders – the Case of Youtube Community

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dc.contributor.authorWeinlich Petrcs
dc.contributor.authorSemerádová Terezacs
dc.date.accessioned2022-01-29T19:04:41Z
dc.date.available10-30-2021en
dc.date.available2022-01-29T19:04:41Z
dc.date.issued2021-01-01cs
dc.format.extent32cs
dc.identifier.doi10.1007/978-3-030-93131-5_8
dc.identifier.isbn9783030931308cs
dc.identifier.urihttps://dspace.tul.cz/handle/15240/162311
dc.language.isoengcs
dc.publisherSpringer Naturecs
dc.publisher.cityChamcs
dc.relation.ispartofAchieving Business Competitiveness in a Digital Environment: Opportunities in E-commerce and Online Marketingen
dc.relation.ispartofseries1cs
dc.subjectInfluencer marketingcs
dc.subjectSponsored contentcs
dc.subjectBrand partnershipcs
dc.subjectYouTubecs
dc.titleProduct Endorsement by Opinion Leaders – the Case of Youtube Communitycs
local.citation.epage207-239cs
local.citation.spage207-239cs
local.identifier.publikace9008
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