Brand and its Impact in Analysis of Customer Decision-making Process using TOPSIS technique

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dc.contributor.authorVavrek Romancs
dc.contributor.authorBurešová (Novotová) Jitkacs
dc.date.accessioned2018-09-25T11:49:57Z
dc.date.available2018-09-25T11:49:57Z
dc.date.issued2017-01-01cs
dc.format.extent18cs
dc.identifier.issn0973-1377cs
dc.identifier.urihttps://dspace.tul.cz/handle/15240/27565
dc.language.isoengcs
dc.publisherCESER Publicationscs
dc.publisher.cityRoorkeecs
dc.relation.ispartofseries1cs
dc.relation.urihttp://www.ceser.in/ceserp/index.php/ijamas/issue/view/425cs
dc.subjectTOPSIS techniquecs
dc.subjectproduct attributes decision makingcs
dc.subjectbrandingcs
dc.titleBrand and its Impact in Analysis of Customer Decision-making Process using TOPSIS techniqueen
dc.titleBrand and its Impact in Analysis of Customer Decision-making Process using TOPSIS techniquecs
local.citation.epage1-18cs
local.citation.spage1-18cs
local.identifier.publikace878
local.identifier.wok000391132400001en
local.relation.issue2cs
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