Brand and its Impact in Analysis of Customer Decision-making Process using TOPSIS technique
dc.contributor.author | Vavrek Roman | cs |
dc.contributor.author | Burešová (Novotová) Jitka | cs |
dc.date.accessioned | 2018-09-25T11:49:57Z | |
dc.date.available | 2018-09-25T11:49:57Z | |
dc.date.issued | 2017 | cs |
dc.format.extent | 18 | cs |
dc.identifier.issn | 0973-1377 | cs |
dc.identifier.uri | https://dspace.tul.cz/handle/15240/27565 | |
dc.language.iso | eng | cs |
dc.publisher | CESER Publications | cs |
dc.publisher.city | Roorkee | cs |
dc.relation.ispartofseries | 1 | cs |
dc.relation.uri | http://www.ceser.in/ceserp/index.php/ijamas/issue/view/425 | cs |
dc.subject | TOPSIS technique | cs |
dc.subject | product attributes decision making | cs |
dc.subject | branding | cs |
dc.title | Brand and its Impact in Analysis of Customer Decision-making Process using TOPSIS technique | en |
dc.title | Brand and its Impact in Analysis of Customer Decision-making Process using TOPSIS technique | cs |
local.citation.epage | 1-18 | cs |
local.citation.spage | 1-18 | cs |
local.identifier.publikace | 878 | |
local.identifier.wok | 000391132400001 | en |
local.relation.issue | 2 | cs |