The Economic Benefit of Fans of Luxury Fashion Brand Pages on Facebook

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dc.contributor.authorBurešová (Novotová) Jitkacs
dc.contributor.authorCinkánová Ľubicacs
dc.date.accessioned2018-09-25T12:13:35Z
dc.date.available2018-09-25T12:13:35Z
dc.date.issued2017cs
dc.format.extent11cs
dc.identifier.isbn978-0-9860419-9-0cs
dc.identifier.urihttps://dspace.tul.cz/handle/15240/31126
dc.language.isoengcs
dc.publisherInternational Business Information Management Associationcs
dc.publisher.cityMadridcs
dc.relation.ispartofseries1cs
dc.relation.urihttp://ibima.org/conference/30th-ibima-conference/cs
dc.subjectFacebookcs
dc.subjectluxury fashion brandcs
dc.subjectmarketing communicationcs
dc.subjectbrand communitycs
dc.titleThe Economic Benefit of Fans of Luxury Fashion Brand Pages on Facebooken
dc.titleThe Economic Benefit of Fans of Luxury Fashion Brand Pages on Facebookcs
local.citation.epage394-404cs
local.citation.spage394-404cs
local.identifier.publikace4583
local.identifier.wok999en
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