Innovation in Marketing and How it is Perceived by Customers
dc.contributor.author | Ungerman Otakar | cs |
dc.contributor.author | Dědková Jaroslava | cs |
dc.date.accessioned | 2020-06-08T09:27:18Z | |
dc.date.available | 16-49-2018 | en |
dc.date.available | 2020-06-08T09:27:18Z | |
dc.date.issued | 2018 | cs |
dc.date.updated | 01-15-2019 | en |
dc.format.extent | 8 | cs |
dc.identifier.isbn | 978-0-9998551-0-2 | cs |
dc.identifier.uri | https://dspace.tul.cz/handle/15240/155016 | |
dc.language.iso | eng | cs |
dc.publisher.city | Italy | cs |
dc.relation.ispartof | 31st IBIMA Conference | en |
dc.relation.ispartofseries | 1 | cs |
dc.relation.uri | https://ibima.org/ | cs |
dc.riv.kontrolni-cislo | 192065243 | cs |
dc.riv.specifikace | RIV/46747885:24310/18:00005604!RIV19-MSM-24310___ | cs |
dc.subject | innovative marketing | cs |
dc.subject | focus group | cs |
dc.subject | customer | cs |
dc.subject | marketing mix | cs |
dc.title | Innovation in Marketing and How it is Perceived by Customers | en |
dc.title | Innovation in Marketing and How it is Perceived by Customers | cs |
local.citation.epage | 2473-2480 | cs |
local.citation.spage | 2473-2480 | cs |
local.event.location | Roma | en |
local.identifier.publikace | 5604 | |
local.identifier.wok | 449306700066 | en |
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