Innovation in Marketing and How it is Perceived by Customers

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dc.contributor.authorUngerman Otakarcs
dc.contributor.authorDědková Jaroslavacs
dc.date.accessioned2020-06-08T09:27:18Z
dc.date.available16-49-2018en
dc.date.available2020-06-08T09:27:18Z
dc.date.issued2018cs
dc.date.updated01-15-2019en
dc.format.extent8cs
dc.identifier.isbn978-0-9998551-0-2cs
dc.identifier.urihttps://dspace.tul.cz/handle/15240/155016
dc.language.isoengcs
dc.publisher.cityItalycs
dc.relation.ispartof31st IBIMA Conferenceen
dc.relation.ispartofseries1cs
dc.relation.urihttps://ibima.org/cs
dc.riv.kontrolni-cislo192065243cs
dc.riv.specifikaceRIV/46747885:24310/18:00005604!RIV19-MSM-24310___cs
dc.subjectinnovative marketingcs
dc.subjectfocus groupcs
dc.subjectcustomercs
dc.subjectmarketing mixcs
dc.titleInnovation in Marketing and How it is Perceived by Customersen
dc.titleInnovation in Marketing and How it is Perceived by Customerscs
local.citation.epage2473-2480cs
local.citation.spage2473-2480cs
local.event.locationRomaen
local.identifier.publikace5604
local.identifier.wok449306700066en
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