The Relationship Between Product Placement and Shopping Intentions on Instagram

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dc.contributor.authorSuková Lenkacs
dc.contributor.authorMíková Ladislavacs
dc.date.accessioned2022-01-29T19:04:40Z
dc.date.available10-26-2021en
dc.date.available2022-01-29T19:04:40Z
dc.date.issued2021-01-01cs
dc.format.extent29cs
dc.identifier.doi10.1007/978-3-030-93131-5_7
dc.identifier.isbn9783030931308cs
dc.identifier.urihttps://dspace.tul.cz/handle/15240/162310
dc.language.isoengcs
dc.publisherSpringer Naturecs
dc.publisher.cityChamcs
dc.relation.ispartofAchieving Business Competitiveness in a Digital Environment: Opportunities in E-commerce and Online Marketingen
dc.relation.ispartofseries1cs
dc.subjectInfluencer marketingcs
dc.subjectBrand sponsorshipcs
dc.subjectSponsored contentcs
dc.subjectProduct placementcs
dc.titleThe Relationship Between Product Placement and Shopping Intentions on Instagramcs
local.citation.epage177-206cs
local.citation.spage177-206cs
local.identifier.publikace9007
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