Algorithms – the New Leaders of the Advertising Market

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dc.contributor.authorDostál Michalcs
dc.contributor.authorLamr Mariáncs
dc.date.accessioned2022-01-29T19:04:38Z
dc.date.available10-17-2021en
dc.date.available2022-01-29T19:04:38Z
dc.date.issued2021cs
dc.format.extent28cs
dc.identifier.doi10.1007/978-3-030-93131-5_5
dc.identifier.isbn9783030931308cs
dc.identifier.urihttps://dspace.tul.cz/handle/15240/162308
dc.language.isoengcs
dc.publisherSpringer Naturecs
dc.publisher.cityChamcs
dc.relation.ispartofAchieving Business Competitiveness in a Digital Environment: Opportunities in E-commerce and Online Marketingen
dc.relation.ispartofseries1cs
dc.subjectProgrammatic advertisingcs
dc.subjectIntrusive advertisingcs
dc.subjectAdblockerscs
dc.subjectPrivacy concernscs
dc.titleAlgorithms – the New Leaders of the Advertising Marketcs
local.citation.epage121-149cs
local.citation.spage121-149cs
local.identifier.publikace9005
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