Readiness of Small and Medium Enterprises for Marketing Automation
dc.contributor.author | Semerádová Tereza | cs |
dc.contributor.author | Weinlich Petr | cs |
dc.date.accessioned | 2021-01-14T18:03:53Z | |
dc.date.available | 01-41-2020 | en |
dc.date.available | 2021-01-14T18:03:53Z | |
dc.date.issued | 2020 | cs |
dc.date.updated | 01-00-2020 | en |
dc.format.extent | 15 | cs |
dc.identifier.doi | 10.15240/tul/004/2020-2-005 | |
dc.identifier.issn | 1803-9782 | cs |
dc.identifier.uri | https://dspace.tul.cz/handle/15240/158498 | |
dc.language.iso | eng | cs |
dc.publisher | Academic Coordination Centre at Euroregion Neisse | cs |
dc.publisher.city | Liberec | cs |
dc.relation.ispartof | ACC Journal | en |
dc.relation.ispartofseries | 0 | cs |
dc.relation.uri | https://dspace.tul.cz/bitstream/handle/15240/157685/ACC_2020_2_05.pdf?sequence=1&isAllowed=y | cs |
dc.subject | marketing automation | cs |
dc.subject | e-commerce | cs |
dc.subject | digital economics | cs |
dc.subject | customer data | cs |
dc.subject | personalization | cs |
dc.title | Readiness of Small and Medium Enterprises for Marketing Automation | cs |
local.citation.epage | 54-68 | cs |
local.citation.spage | 54-68 | cs |
local.identifier.publikace | 7825 | |
local.relation.issue | B | cs |