Calculation of Facebook Marketing Effectiveness in Terms of ROI

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dc.contributor.authorSemerádová Terezacs
dc.contributor.authorWeinlich Petrcs
dc.date.accessioned2020-06-08T09:27:19Z
dc.date.available17-29-2018en
dc.date.available2020-06-08T09:27:19Z
dc.date.issued2018cs
dc.date.updated16-52-2019en
dc.format.extent25cs
dc.identifier.doi10.4018/978-1-5225-7344-9.ch014
dc.identifier.isbn978-1-5225-7344-9cs
dc.identifier.urihttps://dspace.tul.cz/handle/15240/155018
dc.language.isoengcs
dc.publisherIGI Globalcs
dc.publisher.cityLondoncs
dc.relation.ispartofLeveraging Computer-Mediated Marketing Environmentsen
dc.relation.ispartofseries1cs
dc.relation.urihttps://www.igi-global.com/book/leveraging-computer-mediated-marketing-environments/206273cs
dc.riv.kontrolni-cislo192065244cs
dc.riv.specifikaceRIV/46747885:24310/18:00005606!RIV19-MSM-24310___cs
dc.subjectFacebookcs
dc.subjectAdvertisingcs
dc.subjectPerformancecs
dc.subjectEffectivenesscs
dc.subjectROIcs
dc.subjectGoogle Analyticscs
dc.subjectMetricscs
dc.subjectUTM Parameterscs
dc.subjectConversionscs
dc.titleCalculation of Facebook Marketing Effectiveness in Terms of ROIcs
local.citation.epage286-310cs
local.citation.spage286-310cs
local.identifier.publikace5606
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