Destination brand as and instrument for regional development: application of the concept of customer-based brand equity in the Liberec Region
dc.contributor.author | Červová Lenka | cs |
dc.contributor.author | Pavlů Karolína | cs |
dc.date.accessioned | 2020-06-08T09:46:18Z | |
dc.date.available | 08-00-2020 | en |
dc.date.available | 2020-06-08T09:46:18Z | |
dc.date.issued | 2019 | cs |
dc.date.updated | 08-59-2020 | en |
dc.format.extent | 9 | cs |
dc.identifier.issn | 1804-252X | cs |
dc.identifier.uri | https://dspace.tul.cz/handle/15240/156268 | |
dc.language.iso | cze | cs |
dc.publisher | College of Polytechnics | cs |
dc.publisher.city | Jihlava | cs |
dc.relation.ispartof | Studia Turistica | en |
dc.relation.ispartofseries | 1 | cs |
dc.riv.kontrolni-cislo | 192185174 | cs |
dc.riv.specifikace | RIV/46747885:24310/19:00006983!RIV20-MSM-24310___ | cs |
dc.subject | branding | cs |
dc.subject | brand equity | cs |
dc.subject | customers | cs |
dc.subject | destination image | cs |
dc.subject | tourism destination | cs |
dc.subject | tourism | cs |
dc.title | Destination brand as and instrument for regional development: application of the concept of customer-based brand equity in the Liberec Region | en |
dc.title | Značka destinace jako nástroj rozvoje regionu: aplikace konceptu customer-based brand equity v Libereckém kraji | cs |
local.citation.epage | 9-17 | cs |
local.citation.spage | 9-17 | cs |
local.identifier.publikace | 6983 | |
local.relation.issue | 3 | cs |