Destination brand as and instrument for regional development: application of the concept of customer-based brand equity in the Liberec Region

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dc.contributor.authorČervová Lenkacs
dc.contributor.authorPavlů Karolínacs
dc.date.accessioned2020-06-08T09:46:18Z
dc.date.available08-00-2020en
dc.date.available2020-06-08T09:46:18Z
dc.date.issued2019-01-01cs
dc.date.updated08-59-2020en
dc.format.extent9cs
dc.identifier.issn1804-252Xcs
dc.identifier.urihttps://dspace.tul.cz/handle/15240/156268
dc.language.isoczecs
dc.publisherCollege of Polytechnicscs
dc.publisher.cityJihlavacs
dc.relation.ispartofStudia Turisticaen
dc.relation.ispartofseries1cs
dc.riv.kontrolni-cislo192185174cs
dc.riv.specifikaceRIV/46747885:24310/19:00006983!RIV20-MSM-24310___cs
dc.subjectbrandingcs
dc.subjectbrand equitycs
dc.subjectcustomerscs
dc.subjectdestination imagecs
dc.subjecttourism destinationcs
dc.subjecttourismcs
dc.titleDestination brand as and instrument for regional development: application of the concept of customer-based brand equity in the Liberec Regionen
dc.titleZnačka destinace jako nástroj rozvoje regionu: aplikace konceptu customer-based brand equity v Libereckém krajics
local.citation.epage9-17cs
local.citation.spage9-17cs
local.identifier.publikace6983
local.relation.issue3cs
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