Facebook as a communication tool for building customer loyalty

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dc.contributor.authorBurešová (Novotová) Jitkacs
dc.date.accessioned2018-09-25T12:18:02Z
dc.date.available2018-09-25T12:18:02Z
dc.date.issued2018cs
dc.format.extent3cs
dc.identifier.issn1211-5622cs
dc.identifier.urihttps://dspace.tul.cz/handle/15240/31751
dc.language.isoczecs
dc.publisherČeská marketingová společnostcs
dc.publisher.cityPrahacs
dc.relation.ispartofseries1cs
dc.relation.urihttp://www.cms-cma.cz/clanek/detail/216/marketing-komunikacecs
dc.subjectFacebookcs
dc.subjectcommunicationcs
dc.subjectloyaltycs
dc.subjectfan pagescs
dc.titleFacebook as a communication tool for building customer loyaltyen
dc.titleFacebook jako komunikační nástroj k budování loajality zákazníkacs
local.citation.epage16-18cs
local.citation.spage16-18cs
local.identifier.publikace5219
local.relation.issue1cs
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