APPLICATION OF THE PRINCIPLES OF PROJECT MANAGEMENT IN THE PROCESS OF ONLINE MARKETING OF ACCOMMODATION FACILITIES
dc.contributor.author | Vávrová Jitka | cs |
dc.date.accessioned | 2018-09-25T11:46:13Z | |
dc.date.available | 2018-09-25T11:46:13Z | |
dc.date.issued | 2016 | cs |
dc.format.extent | 12 | cs |
dc.identifier.issn | 1212-415X | cs |
dc.identifier.uri | https://dspace.tul.cz/handle/15240/27052 | |
dc.language.iso | cze | cs |
dc.relation.ispartofseries | 2 | cs |
dc.relation.uri | http://www.slu.cz/opf/cz/informace/acta-academica-karviniensia/casopisy-aak/aak-rocnik-2016/docs-2-2016/Vavrova.pdf | cs |
dc.subject | accomodation | cs |
dc.subject | internet marketing | cs |
dc.subject | online marketing | cs |
dc.subject | online marketing communication | cs |
dc.subject | project management | cs |
dc.subject | tourism | cs |
dc.title | APPLICATION OF THE PRINCIPLES OF PROJECT MANAGEMENT IN THE PROCESS OF ONLINE MARKETING OF ACCOMMODATION FACILITIES | en |
dc.title | Aplikace principů projektového řízení na proces online marketingu ubytovacích zařízení | cs |
local.citation.epage | 83-94 | cs |
local.citation.spage | 83-94 | cs |
local.identifier.publikace | 348 | |
local.relation.issue | 2 | cs |