Mobile vs. Desktop Targeting of Multimedia Advertisements on Facebook

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dc.contributor.authorSemerádová Terezacs
dc.contributor.authorWeinlich Petrcs
dc.date.accessioned2018-09-25T12:10:44Z
dc.date.available2018-09-25T12:10:44Z
dc.date.issued2017cs
dc.format.extent8cs
dc.identifier.isbn978-80-7494-349-2cs
dc.identifier.urihttps://dspace.tul.cz/handle/15240/30703
dc.language.isoengcs
dc.publisherTechnical University of Libereccs
dc.publisher.cityLibereccs
dc.relation.ispartofseries1cs
dc.subjectFacebook advertisingcs
dc.subjectmultimedia adscs
dc.subjectdesktop and mobile targetingcs
dc.subjectnew mediacs
dc.subjectFacebook canvascs
dc.subjectadvertising effectivenesscs
dc.titleMobile vs. Desktop Targeting of Multimedia Advertisements on Facebookcs
local.citation.epage267-274cs
local.citation.spage267-274cs
local.identifier.publikace4153
local.identifier.wok000426486500030en
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