Impacts of Online Advertising on Business Performance

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dc.contributor.authorSemerádová Terezacs
dc.contributor.authorWeinlich Petrcs
dc.date.accessioned2020-06-08T09:43:51Z
dc.date.available23-15-2019en
dc.date.available2020-06-08T09:43:51Z
dc.date.issued2019-01-01cs
dc.date.updated17-51-2020en
dc.format.extent262cs
dc.identifier.doi10.4018/978-1-7998-1618-8
dc.identifier.isbn978-1-79981-618-8cs
dc.identifier.urihttps://dspace.tul.cz/handle/15240/156031
dc.language.isoengcs
dc.publisherIGI Globalcs
dc.publisher.cityPennsylvania, USAcs
dc.relation.ispartofAdvances in Marketing, Customer Relationship Management, and E-Servicesen
dc.relation.ispartofseries1cs
dc.riv.kontrolni-cislo192185150cs
dc.riv.kontrolni-cislo192195137cs
dc.riv.specifikaceRIV/46747885:24310/19:00006689!RIV20-MSM-24310___cs
dc.riv.specifikaceRIV/46747885:24310/19:00006689!RIV20-TA0-24310___cs
dc.subjectBrandingcs
dc.subjectConsumer Behaviorcs
dc.subjectCustomer Analyticscs
dc.subjectData Analyticscs
dc.subjectDigital Advertisingcs
dc.subjectDigital Mediacs
dc.subjectE-Businesscs
dc.subjectE-Commercecs
dc.subjectMarketing Communicationscs
dc.subjectUser Experiencecs
dc.titleImpacts of Online Advertising on Business Performancecs
local.identifier.publikace6689
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