Fakulta ekonomická
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- ItemAnalýza vstupu firmy v oblasti pracovních oděvů na nový trh(Technická Univerzita v Liberci, 2012) Novotný, Michal; Myslivcová, SvětlanaThe subject of the diploma thesis ? The Analysis of a Company Entering a New Market in the Field of Working Clothes? is a decision about opening a new company subsidiary in Liberec, or to continue to supply the region by dealers and weekly supplies. The thesis contains three parts. The analysis of the company, competition and analysis of the customers. In the conclusion, the author tries to recommend the company, whether or not to open the subsidiary.