Utajené práce

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Browsing Utajené práce by Subject "analýza"

Now showing 1 - 2 of 2
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    Optimalizace marketingové komunikační strategie firmy
    (Technická Univerzita v Liberci, 2012-01-01) Hladík, Michal; Švandová, Zuzana
    This diploma thesis is dedicated to the marketing communication strategy of the firm Aveflor, a. s. in order to increase sales of the veterinary products. The thesis is divided into six parts. The theoretical bases in the first, second and third parts deal with an elementary concepts of marketing communication, marketing communication tools and clarify the concept of market segmentation. The practical part deals with the analysis, comparison and evaluation communication strategies of the competition. The fifth part is the detailed analysis of marketing communication strategy of the firm. The contribution of the thesis is to optimize the communication strategy, which is designed in the final part six.
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    Používané metody pro hodnocení výkonnosti ve vybrané společnosti
    (Technická Univerzita v Liberci, 2012-01-01) Ferklová, Michaela; Jáčová, Helena
    The thesis "Application of Performance Evalution Methods on Particular Company" deals with the characterization of financial and non-financial methods for the performance evaluation, their analysis and development in a given analysed period, their use for the company performance evaluation and the assessment of their assets at the planning of new strategies and goals. The profit of the thesis consists of the real analysis of particular indicators and of the neasures and proceedings towards the better use of the company performance evaluation methods.