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Marketingová komunikační strategie firmy Karsis s.r.o.
(Technická Univerzita v Liberci, 2012-01-01) Bredová, Kateřina; Švandová, Zuzana
The subject of this thesis is to design an effective communication strategy of "Karsis Ltd.?company, which has been on the market with floor coverings for several years. The main theme is to create goodwill of the company, to assess the current communications with customers, build proposals for its improvement and to help increase the company's position in the market. In the theoretical part, I focused on the characteristics of the different communication tools that are necessary for understanding this work. The practical part contains the characteristics of Karsis Ltd., an analysis of its current marketing communication and last but not least, the application of specific communication tools.