Browsing by Author "Zeithamlová, Jana"
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- ItemMultimediální technologie pro marketingovou podporu firmy(2010-01-01) Zeithamlová, Jana
- ItemMultimediální technologie pro marketingovou podporu firmy(Technická Univerzita v Liberci, 2010-01-01) Zeithamlová, Jana; Skrbek, JanThis diploma thesis is focused on some possibilities, which offer application of multimedia technologies in corporate marketing strategy, especially on presentation through web sites and on presentation techniques. In the theoretical section the thesis describes the development, opportunities and advantages of multimedia technologies and the most frequent mistakes in their application. It also analyses and compares the level of multimedia marketing support in selected companies with similar focus. On example of a company is shown how enrichment of web sites through the multimedia elements and others so far neglected communication tools could affect and motivate potential customers to repeat their visits. This is possible to be achieved not only by well-chosen content but also by inventive graphic elements and applied graphic visual solution. This can be reached by multimedia tools and applications, such as visualizations, matchmoving, animations, flash intro templates, graphics interchange programs and other tools described in this thesis.