Browsing by Author "Zaschová, Jitka"
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- ItemHiporehabilitace v Občanském sdružení Svítání v LiberciZaschová, Jitka
- ItemHiporehabilitace v občanském sdružení Svítání v Liberci(Technická Univerzita v Liberci, 2009) Zaschová, Jitka; Čuříková, Lada
- ItemMarketingová studie fitness centra Spinfit LiberecZaschová, Jitka
- ItemMarketingová studie fitness centra Spinfit Liberec(Technická Univerzita v Liberci, 2011) Zaschová, Jitka; Honzáková, IvetaThe aim of my thesis is to present SWOT analysis, analysis of competition and customers. The thesis contains and processes data from free accessible sources as well as information provided by fitness center director, Ing. Libuše Bílková. Marketing of services is the first part explaining its main features, strategy, life cycle and research in service. Further description is focused on fitness centre description on which the SWOT analysis was performed as well as questionnaire methodology with the purpose of finding the negative aspects of the fitness centre, customers´ satisfaction and possibilities of servise extention of the centre. The thesis highlights both positive and negative aspects of the place. In conclusion, continuous improvement suggestions are formulated for overall fitness centre management in respect to highlight servise extension and advertising.