Browsing by Author "Weiserová, Dita"
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- ItemVliv zavedení nové produktové skupiny na firemní činnostiWeiserová, Dita
- ItemVliv zavedení nové produktové skupiny na firemní činnost(Technická Univerzita v Liberci, 2010) Weiserová, Dita; Jáč, IvanThis bachelor degree thesis examines the impact of the introduction of new product group on the activities of Level Company Ltd. The company specializes in beverage vending machines, shop with drinks, snacks provided by the company not only through machines but also through personal services. Its success lies in effective communication and regular personal supplies. The new product group is the automatic espresso capsules, coffee maker Nautilus S01HS Top version, designed especially for households and small plants, which the company has included in its product portfolio in early 2009 and thus started a project called Kavadoma.cz. The first chapter deals with the actual problems introducing a new product group, sales strategies, marketing techniques, preparation of specifications, sales or internet business based on professional literature. The remaining chapters are devoted to Level Company Ltd. and the impact of the introduction of product group for its activities in terms of the process of preparing its market entry and the actual entry.