Browsing by Author "Vrba, Tomáš"
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- ItemČinnosti marketingového oddělení sportovního klubu(Technická Univerzita v Liberci, 2007) Vrba, Tomáš; Strnad, PavelThis diploma thesis should provide comprehensive information about marketing issues in sports environment and it should also become a source for further study. The aim is to describe the significance of marketing department in sport and clarify its importance in raising needed money and other resources for managing the clubs. The main task of this diploma thesis is to identify performed marketing activities in sports environment. This piece of work focuses mainly on football clubs, but other sports branches representing team sports in Liberec region are also compared. An integral part of the diploma thesis are recommendations for marketing activities improvement of individual sports clubs.
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- ItemSport na Technické univerzitě v LiberciVrba, Tomáš