Browsing by Author "Voštová, Jarmila"
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- ItemCategory Management barev na vlasy(Technická Univerzita v Liberci, 2010) Voštová, Jarmila; Dědková, JaroslavaThe goal of my work is to describe Category Management and its practical application on the category of Hair Colorants, to introduce the selected project from this area in Henkel ČR, spol. s r.o. and to evaluate its results. The theoretical part of my work is summarizing the subject of Category Management. I am introducing the Category Management as a part of Efficient Customer Response and I am stating the definition of Category Management as a subject, that influences the sales effectiveness. I am defining the goals and the Category Management process. I am recapitulating the situation in Category Management in Czech Republic. In the practical part of my work I am presenting the Category Management in the company Henkel ČR, spol. s r.o. I am introducing this company and concentrating on Category Management in the Cosmetics Division. For practical application of Category Management principles I chose the project in the category of Hair Colorants on a certain retailer. I am evaluating this project, summing up its benefits and suggesting the possibilities for improvement. Finally I am stating Category management as a very complex tool for increase in the sales effectiveness for retailer and also for supplier.
- ItemCategory Management barev na vlasyVoštová, Jarmila