Browsing by Author "Vlásková, Veronika"
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- ItemZdravotní aspekty volejbaluVlásková, Veronika
- ItemZdravotní aspekty volejbalu(Technická Univerzita v Liberci, 2008) Vlásková, Veronika; Václavíková, Lucie
- ItemZhodnocení portfolia balíkových služeb České pošty, s.p. a jeho využitelnosti pro klientelu zabývající se elektronickým obchodem (e-shop)(Technická Univerzita v Liberci, 2011) Vlásková, Veronika; Simová, JozefínaThe aim of this thesis is to analyze the portfolio of parcel services in the Czech Post and its applicability for clients operating in e-shop. In the theoretical part of this thesis introduces the Czech Post from a historical perspective, along with the services offered and their descriptions. Furthermore it also describes electronic commerce and Internet marketing, with analysis of process of internet shopping and electronic shopping models. This part contains also the specific marketing strategies and online marketing mix. The practical part is based on research conducted through interviews and focuses on developing a decision tree of Czech parcel post services, which should be used to find the best service for e shops.