Browsing by Author "Vašáková, Mariana"
Now showing 1 - 4 of 4
Results Per Page
Sort Options
- ItemNávštěvnost nákupních center v Liberci ve vztahu k nákupu oblečeníVašáková, Mariana
- ItemNávštěvnost nákupních center v Liberci ve vztahu k nákupu oblečení(Technická Univerzita v Liberci, 2011) Vašáková, Mariana; Simová, JozefínaThe thesis deals with the topic of attendance of shopping centres in Liberec and focuses on the perception of buying clothes by the visitors of these centres. The first part of this thesis is concerned with retail and its activities. The next part of the theoretic section engages the definition of the term ?shopping centre?, its origin and development. The current situation of the shopping centres in Liberec is also analysed here. Consequently, based on the survey, selected characteristics of four shopping centres are compiled there. An important element of the theoretical section is also a specification of the main aspects that influence the purchasing behaviour of the consumers. The content of the practical section is a marketing research, where the main attention was paid to the facts, about the visit rate of the Liberec inhabitants, who shop in shopping centres, and their relation to clothes purchase. The findings are then interpreted in the final summary of the research. Based on these facts, recommendations are then made for those clothing retailers, who are considering the possibility of placing their stores in any of the centres surveyed in Liberec.
- Item
- ItemOrganizace společensko-sportovní akce se zaměřením na outdoorové sporty(Technická Univerzita v Liberci, 2008) Vašáková, Mariana; Martinec, Jindřich