Browsing by Author "Urbanová, Aneta"
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- ItemAnalýza lázeňského cestovního ruchu ve vybrané oblastiUrbanová, Aneta
- ItemAnalýza lázeňského cestovního ruchu ve vybrané oblasti(Technická Univerzita v Liberci, 2011) Urbanová, Aneta; Honzáková, IvetaThe diploma thesis is focused on a rigorous analysis of the factors that influence the visit rate of Mariánské Lázně. The aim of this thesis is to outline the importance of spa tourism, to analyze satisfaction score of Mariánské Lázně, and to define future prospects of this town. This paper describes basic general concepts in the area of tourism and spa industry, which is defined as one of the main forms of tourism. Further, it provides an analysis of the demand, i.e. an analysis in terms of single prerequisites for the development of tourism in this town. Using a questionnaire method, the next chapter inquires into different factors that influence satisfaction with both spa facilities services and other town services. The final chapter summarizes the findings of tourism in the selected area that were obtained from the analysis. Indicating future prospects, it shows the development of spa tourism in Mariánské Lázně.